Wednesday, May 21, 2008

Hooked on Phonics

Hooked on Phonics - Remember them?

Hooked on Phonics was hugely popular in the eighties and nineties. It provided parents a way to help their kids learn to read. HOP's television marketing campaign made Hooked On Phonics a household name. It was reportedly one of the most successful direct marketing campaigns in history. It ran on and on and on.

While it seemed a whole generation used Hooked on Phonics to learn to read, it's popularity has declined as new technologies, approaches, and services have emerged. Today, children increasingly respond to more interactive, online resources. I would recommend Time4Learning is the modern equivalent to Hooked on Phonics.

Their learning games are digital online interactive and fun. Their phonics games are fantastic.


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